The Value of Winter Showings: Why Serious Buyers Shop in December
Wednesday Dec 24th, 2025
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Winter showings in the Kitchener real estate and Waterloo real estate markets are often underestimated. While many homeowners assume December is too quiet or too cold for meaningful activity, the opposite is frequently true. The buyers who continue searching during this time are not casual observers — they are committed individuals with defined objectives, firm timelines, and a readiness to act. For sellers, understanding the value of these winter showings can provide a strategic... [read more]
